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Cotopaxi Brand Launch Photography

  • Client:
    Cotopaxi
  • Date:
    June 26, 2017
  • Category:
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Cotopaxi is an outdoor gear brand from Salt Lake City, Utah. Each piece of Cotopaxi gear is tied to a humanitarian cause in one of the poorest regions of the world. In an effort to be transparent, Cotopaxi makes very clear where the proceeds from each piece of gear sold go, as well as the effect that they have on the lives of the people there. They are one of few companies designated as a Benefit Corporation – otherwise known as a “B-Corp” – a for-profit corporate entity that includes positive impact on society, workers, the community and the environment in addition to profit as legally defined goals.

At the end of April and beginning of May, we were hired to plan a trip and travel to Arizona to shoot promotional photography for their launch. The trip was the only chance to generate imagery for the launch of the brand later that month. In July of 2014, Cotopaxi given a 3 million dollar seed from 8 investors, and a year later were able to raise a 6.5 million Series A round – breaking the stigma of the viability of the B-Corp designation.

To learn more and check out the gear, visit their website here: www.cotopaxi.com