The Great Gorge golf course was originally built in the early 1970s when Hugh Hefner opened the Great Gorge Playboy Club. The Great Gorge Playboy Club has changed hands many times over the years but it has always been a local favorite. The course consists of three unique George Fazio designed 9 hole courses, taking golfers through a landscape created by mining that supported the Bethlehem Steel Mill in Bethlehem, PA. There are dramatic stone embankments, ponds, and the remnants of a concrete railway trestle that golfers must navigate as they play the three 9's.
Research into the golf club logos revealed that a great many golf courses, even those that are well-known and well-to-do, were visually quite cheap. We decided to compare the Great Gorge brand to the best-of-the-best and create something that was at once refined, but didn't bill the course as something it isn't.
The first round of logos was well received, but nothing quite hit the mark. Eventually, we realized that we had been granted a great asset in the history of the design of the course. We looked to the brand of Bethlehem Steel itself to develop a symbol, and then worked up some custom type for a logotype. The beauty is in the details.
As we continue to work with the brand, more work will be added. Stay tuned.